Well some of you might have perused the blog here and seen some cool design projects emerging into some sort of business and then a few rants on new economic models. “Make up your mind,” you might have found yourself thinking, or you might have just wondered how the threads were eventually going to merge, sort of like Cirque and Soleil… is it a Barnum & Bailey circus or risqué theater… which is it…? Well, I’m happy to tell you that the threads do merge into one, and it will become a bit more obvious how here. Opportunities to rise to the occasion and to step into one’s vision often come in strange packages.
This particular opportunity came a few weeks ago as the second client, the Venice Community Garden, lined up for a Vertecology Hanging Garden. Our discussions were filled with excitement. Their existing grant could cover it and they had a spot already picked out.
We all saw that a Hanging Garden, eventually perhaps several, would be great for the Community Garden. A three-level unit could turn one square foot of blossoming, mulching, carbon-sinking, food-making garden space into three with trellising to boot. It would bring beauty and novelty that would make people curious, draw them in and peak their interest in gardening, community, food forestry and permaculture. It could even inspire more creativity, yield potential new gardening students, and bring more income to the community garden’s capable users and teachers.
We saw as well that it would be good for the earth. It is said that an organically-sourced 1.6% increase in soil in currently farmed lands throughout the earth would be the death knell for global warming. Enter the Hanging Garden as soil multiplier. It could create new “edge” and microclimate conditions where biodiversity thrives. It could bring more life into the area, helping to make the whole neighborhood more fertile: think new varieties of plants in each of the boxes attracting the birds and the bees. Meanwhile it would be pulling reclaimed wood out of the waste stream, or at the very least putting income into the hands of sustainable wood suppliers and intrepid CNC Do-it-yourselfers.
And it would be great for me. I’d earn an honest keep, would reinvest the surplus funds to refine the product, design a cool stand to create a freestanding option, develop a manufacturing process, and get lots of footage for outreach and for the Kickstarter campaign I’ve been contemplating. It would bring more exposure for the concept and for Vertecology and new clients to my doorstep.
Great for the community, good for the client, good for the earth, good for the creator; everybody wins. Why then wouldn’t it happen?
Well then last week, the deflated message landed in my voicemail while I worked away at my new full-time “day job” that’s quietly morphing into a part-time job… “The grant is almost gone. We can’t afford the Hanging Garden.” No new blossoming, mulching, carbon-sinking, food-making garden space. No curious visitors. No new inspiration, no new potential students, no new soil, no new biodiversity, no more fertility in the neighborhood, the wood ends up in the garbage after all and the FSC suppliers are a little more broke, no design innovations, no footage and I’m sitting on my hands worried once again about making rent.
We have all been taught that this is the way of things, that there is no other way the world could work. Well-meaning peers remind me of what I already know: that this sort of thing happens all the time. It is to be expected. The best thing is to just plan on it happening some big percentage of the time and move on to the next sale.
But as I said before, opportunities to rise to the occasion often come in strange packages.
Perhaps a year or so ago, newly armed with a Permaculture Design Certificate and ready to kick some ass, I spent the $3 I had in my pocket and a good solid day at a coffee shop exploring how I could launch what is now emerging as Vertecology. It was just an idea then, and in there somewhere was the beginning of a notion of how to break through the bottleneck inherent in the economic monoculture. The point was to be able to do the “good” kind of work, the “work to be done” as Starhawk once called it, the kind of work that liberates the 100% forever, not just the 1% for a little while, that restores the earth’s plenty, the work that continues to yield real ecological, social and technical and artistic “profit” generations after our hands have stopped moving and creates time… The point was to liberate myself and others to be able to do this work and yet share the in the bounty our current economy at least appears to promise.
So here’s the idea, now being called into the game. I was already planning a Kickstarter campaign as I mentioned earlier. A little one, maybe a thousand dollars or so, to work out the refinements, manufacturing and delivery of the Hanging Garden enough to say I can deliver to expectant buyers in a timely fashion. The plan was to start it after the Venice Community Garden install. I have begun already to compose letters to a couple of very green and like-minded companies for sponsorship. Maybe you’ve heard of the LifeBox? Think receiving your Hanging Garden in a LifeBox, then cutting up the box, throwing the shreds in the hanging planters, water and voila!
Then it struck me like a lightning bolt; roll the Venice Community Garden design/build into the Kickstarter! We’re brought together by our common vision and desire and now a wider community can decide if the project is worth it. The amount of money to be raised wouldn’t need to change and the prototypes would get a home right away. The outreach can be to thousands instead of hundreds of people, and all those stakeholders in the success of the Community Garden, Vertecology, Venice, Los Angeles, even in the ideas of permaculture, regenerative economics and community gardening themselves, can vote with their dollars. To the extent they have the dollars… Well, the idea in this first stage of implementation isn’t completely bottleneck-proof, more on how to solve that in a minute. Just saying that for now the Kickstarter idea is enough to get this ball rolling.
And so what about the second stage of the idea, the second stage which could make our unfolding un-bottleneck-able? Truthfully, it makes sense to test the first stage first, but here goes a little preview, inspired by the new openness and willingness of all you Occupiers to hear. I just can’t help myself. The future, say the day after next Tuesday…
Take out the word “Kickstarter campaign” and replace it with “IOU.” As in: the Community Garden issues an IOU, interest-free, backed by its ability and willingness to redeem the IOU for equivalent value to anyone who hands it back to them. To the degree that the community trusts the Garden to redeem the IOU on request, we accept it as money. I can use it at restaurants, in parking meters, at the car wash, to pay rent (which is a lot lower with the loan interest off the landlord’s back). I can issue IOU’s too but of course the same terms apply. Maybe I’ll call mine Buckys after Bucky Fuller. You can issue too. What would you call yours? Einsteins maybe? After all, the power to issue and the power to choose what you accept or decline is a fundamental human right, just like air, and there wasn’t even anything that says it was illegal, even in long ago 2008 (I’m just sayin’). But little Jedis, with great freedom comes great responsibility. If I’m trustworthy with my IOUs and you charge interest for “loans” and play games like cooking the books while trying to force everybody to accept only your IOUs, karma’s going to getcha, just like our bankster friends. My Buckys will soon be worth four of your Einsteins and good luck dear sir!
Anyway back to the present with the caveat that this future is already being worked on, read about it in Thomas Greco’s Money: Understanding and Creating Alternatives to Legal Tender, and ‘nuff said. Once I have enough experience, partnership and clout with Vertecology, I’ll be investing Vertecology’s resources into helping to make that last paragraph a living reality. Then there won’t be any trouble getting Hanging Gardens out there till something truly better for everyone makes itself known. For now, forget I said anything. Scratch it from memory.
Norma at the VCG is already excited about the Kickstarter idea and I’ll be launching in the next month or two, as we get the materials organized. The Venice Community Garden will get its Hanging Garden after all. Stay tuned & thanks for your continued interest!