Hello beautiful world,
Wow it’s been quiet on the blog scene for a bit… I’ve been gearing up with Vertecology for some time, laying the foundation for what looks to be an expansion. There’s talk of a Kickstarter fundraise, hints from peeps around town that orders for Hanging Gardens may be on the wings, some money for R&D to come from other work I will be doing in Oregon over May and June, an ad for a marketing intern soon to go live. And yet in the process of gearing up, of expansion, sometimes there is quiet gestation.
I’ve been thinking about this blog entry in some dark room of my mind for some time. What to say? Well, am I going to bring out the horns and declare with 10 white horses coming down the cobbled path that (wah, wah, wah!) I have a provisional patent on the Hanging Garden? Yes that is true as of about 48 hours ago, and I am thankful to all those who believed in me and helped me with emotional and even a bit of financial support to get the vision of what Vertecology can be to this milestone.
But there is a deeper story, and to that I wish to speak. Because in the permaculture sensibility, its not about the straight line to the destination, but about the system, the garden, that was built over time that allows the destination to be at last grasped and quietly reached and owned, that allows the bounty found at the destination to be both harvested and sustained.
That is the deeper story. I’ve been a bit quiet on the blogging front because even though I’ve been spending long hours at work on building Vertecology, R&D, developing proposals, as well as on building my financial resources by other means for the long road ahead and putting a little time on some very interesting projects by other people in this field, I’ve also been looking closely at the spiritual underpinnings to why I started this venture at all.
Knowing this is not my first attempt at entrepreneurship, and knowing that I have always in the past gotten results I didn’t expect with no idea why with all my dogged effort, I have learned at my wise young age that the quality of the fruit and flowers in your garden are just a reflection of the quality of the soil.
So it’s not about the flowers as much as it is about the soil. I care too much about this garden… about what Vertecology can become and what I can offer through it to ignore the soil this time, and though the payoff is making itself known slowly and steadily, I am beginning to recognize what it means with a faith I have never experienced before.
The slow building of soil is why I’ve gotten to the point of having something to patent at all. Building soil can’t be rushed, it can’t be forced. Try and force it and you get half the Midwest ripe for the next dust bowl. Let it run at its proper pace and you may get a bit impatient yes, but you also have a shot at a million years of bounty so vast it’s impossible to keep secret.
Confronting the need to build at the soil’s pace and not at that of my frantic and ever twirling mind has not been easy. My ever twirling mind fantasizes that Vertecology will “explode” at the first signpost and has promised to remain the irrational taskmaster it has been in the past. I’ve been down that road before and it wasn’t pretty, for me or for what I was trying to create. But attending to the spiritual soil of late has meant that the taskmaster has begun to let go his whip, and to let be. To allow things to grow at their proper pace and grow well. As a result of my inner work of late I no longer have to justify my existence to anyone, and that is the kind of soil to begin expansion with.
And once I noticed that it was never really about “exploding” I began to recognize that I have already, despite myself, been attempting to execute a real business plan with a little higher resolution than simply exploding. Though it has yet to be written on paper, just knowing that that business plan is being spoken by that quiet voice that comes when you are very still has given me enough pause to stop and listen, and on more and more frequent occasion, to act upon its recommendations.
I don’t “need” Vertecology to be anything. And in the silence, I begin to hear the music of its promise, calling me to joyous action, day by day. I begin to see the real road and how to drive upon it, when to floor it, and when to brake. It’s not that I’m stopping; it’s that for what seems like the first time, I am starting.
So in anticipation and yet in keeping with the true timing of things, I will leave you all with this: part of the business plan behind Vertecology, part of the functioning ecosystem it will become is a continuum of raw ideas being prototyped to fruition. I am truly happiest when I am creating with reckless abandon, without a care in the world and sharing the creating through my writing and media. Sort of like a 10 year old… “look ma, what I just made!” Except I’m now 38, have an idea of what it means to be a “crewman on Spaceship Earth” and know my way around design science, the permaculture principles, CNC milling machines, timelapse photography, dramatic prose, videography, social networking and some of the baddest creative software around. I know I’m in the flow when I’m so excited I just cut my finger and don’t care, “First blood!” and just keep on going.
The rest of it is support. So for now I have to play the entrepreneur, to handle the numbers, to make the calls, work out the marketing strategy, meet with potential investors, get the site organized for taking orders. But that’s all just the support, a setup so that ideally, I can keep creating, prototyping and testing ideas, enjoying the enjoying of those who just got served, make a lasting difference for the planet and feed myself in the process.
And so yesterday, in the midst of preparing for Oregon, writing a posting for a student intern, looking at the finances and getting the provisional patent filed, I rolled out to the Westside and met up with Norma Bonilla at the Venice Community Garden to harvest some bamboo poles. And I realized as I broke out the Japanese pull-saw, what I was actually building.
I realized halfway through harvesting, what I’m building with these poles and why against all logic and with all the sobriety and sanity of an Old Testament prophet I’ll be packing them all the way to Oregon.
Long before ever dreaming up the word Vertecology and doing the dot-com search, long before SCI-Arc was an intriguing name I heard on the lips of an old girlfriend years ago, I read somewhere about the floating islands built by the Aztecs which became the ground upon which Tenochtitlan and later Mexico City were built. The vision has stayed with me, and as I learned about permaculture, I realized that such madness might be worth pursuing. Realized that one could build floating islands on bamboo skeletons and local materials to reclaim wetlands from sea level rise and build edible coastlines, geometric wildlands and engines of turbocharged biodiversity and oxygen production. The process would be entirely organic (except maybe a few well placed LEDs, hint, hint), naturally paced and the artistry of it all could be truly stunning. And the bamboo for the skeletons of course could be grown right there on site, harvested, over and over and over, forever while it makes great shade for birds and cleans the tidal waters too.
In that twirling mind, it all seemed so far away, but as I harvested the bamboo, which will probably have grown back by the time I get back from Oregon, I realized a test could set up in a matter of days, in fact, in about 3 hours, I had a lot to show.
Then I went back to the pad and started prepping to write the budget for the Hanging Garden Kickstarter fundraise, but with a new twinkle in my eye. This is going to explode! Shhhh… don’t tell anyone.
Thank you for walking with me, in patience. Let us build together.